Top Tips for a Top Workplace

Posted on January 13th, 2016

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Some of the powerful ways you can (and should) use your Top Workplaces award

Congratulations! Your organization is a Top Workplace—and it’s a big deal. That’s because being a Top Workplace isn’t something you can buy. It’s an achievement you’ve earned and a distinction that will give your organization a competitive advantage.
Top WorkplaceFirst things first. Celebrate your achievement.

Once the award has gone public (mum’s the word until then), it’s time to celebrate! Your employees are the ones who told us you deserve this award, so take time to share this victory with them. Throw a surprise party, give them some Top Workplaces swag, and let them know just how much they’re appreciated. Get creative and have fun with it!

Make it part of your employer brand.

A recent study of 2,250 corporate recruiters reported that companies with a strong employer brand can reduce their cost-per-hire by as much as 50% and they benefit from a significantly lower turnover rate too. Not to mention, Millennials will make up 75% of the workforce by 2025. These candidates are driven by purpose, a sense of connection, and a healthy work/life balance—many of the same things required of Top Workplaces. Promote your award in your recruiting efforts and they’ll be sure to notice.

Win that big contract.

Being a Top Workplace helps you to stay a step ahead of your competition. Clients notice this distinction as a mark of confidence and an indication of quality and service, so don’t be shy about adding the logo to your marketing materials, your website, and your packaging.

Network with other Top Workplaces.

Top Workplaces share a passion for organizational health and workplace culture. We encourage you and your management team to network with the leaders of other companies. Share best practices, swap stories, and learn from each other. We like to be social too! Follow Top Workplaces and WorkplaceDynamics on Facebook, Twitter, and LinkedIn.

Cultivate employee engagement.

Engagement has a significant impact on the bottom-line, from employee turnover, productivity, quality, and client retention. But engagement doesn’t just happen. It’s a direct product of the actions top leaders take to shape workplace culture.

Stay in “Top” shape.

Even the best athletes have trainers, right? While your organization earned the award this year, Top Workplaces is a highly competitive program. Organizational health is critical to meeting our standards for the list, and it requires determination and commitment from your senior leadership team. So use your survey results to cultivate an outstanding workplace culture and get ready

to participate again next year!

A focus on workplace culture and company values yields bottom-line results

Posted on December 11th, 2015

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OC Auto Team Celebrates Eight Consecutive Years as a Top Workplace

The first year John Patterson’s company participated in the Top Workplacesprogram, the survey results surprised him. He discovered that employees at his auto dealerships were not as engaged as he thought. “I place a real high priority on harmony,” said Patterson, who owns three auto dealerships in Orange County, California. “When everything is running in the same direction, it makes things a whole lot easier.”
workplace cultureSince then, reviewing survey results—especially candid comments—has become essential to measuring employee engagement at the dealership. Do they want more tools? More training? Changes in the 401(K) plan?

A focus on workplace culture yields results

Fast forward, and Patterson’s OC Auto Team is now celebrating its eighth consecutive year as a Top Workplace. Getting there and staying there isn’t because of one thing but “a series of little things,” he says. Staff camaraderie. Clear goals. Community service. It’s all part of the deal.

When the company first appeared on the Top Workplaces list in 2008, Patterson had about 100 employees. It now has 150 among Tustin Mazda, Huntington Beach Mazda, and OC Hyundai. As the company grows, it works hard to maintain its culture. They’ve realized the benefits of this focus, including with employee retention. At just 3% per year, turnover is extremely low—particularly for a sales environment.

“When people join our organization, they understand they are going to be treated with respect and honesty,” said Patterson, who founded the business in 2004 after 11 years at Toyota corporate.

Six company values are the key to their success

According to Patterson, six core principles help guide the company’s success:

That last point has earned Patterson special recognition. The Orange County Register honored the company with a social responsibility award this year. It noted the company gives employees two paid days per year to serve charitable causes, including school activities or their favorite community passion.

“We want to be the best servants of our community and of each other,” Patterson said.

It’s a formula that works because Patterson leads his employees by example and creates an environment where he “treats his customers as though they are guests in his home,” says Lynda Nelson, the company’s director of customer affairs.

She estimates that more than half of prospective employees learn about the company because they discover it ranks as a Top Workplace.

Patterson knows community involvement is good for business. After the 2008 recession, “our organization not only survived but thrived because our customers rallied behind us,” he said.

Charity works

Each year, the company gives in excess of $200,000 to charities such as the Boys & Girls Clubs, Children’s Hospital of Orange County, and a local juvenile diabetes organization. It also gives plenty of smaller donations to bands, schools, and soccer teams.

In November, for example, the dealerships donated 700 pounds of food to the Second Harvest Food Bank and matched customer donations of pocket change to give $2,200 to the Orange County Rescue Mission. It sends a message not just to the community, but to the employees as well.

“They are part of something bigger than selling cars, servicing cars, or selling parts,” Patterson said.

The Importance of Trust and Values in Workplace Culture

Posted on December 8th, 2015

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Brand Expert Says Great Companies Put Values Ahead of Profits

How do great companies create long-term success? Not by focusing on the balance sheet, a corporate brand expert says, but by improving people’s lives based on strong, shared values.

“Great companies have an amazing opportunity to provide a lifelong impact on all of the lives they touch,” said Michael Weisman, founder and CEO of The Values Institute, a research and consulting company that stresses the importance of trust and values in corporate culture.
workplace culture

Weisman delivered his message recently to Orange County business leaders at a Top Workplaces event in Anaheim. The advertising executive and brand developer has become increasingly passionate about corporate values since the 2008 recession. He’s spent years working with hundreds of companies, advising C-suite executives, and speaking with thousands of employees.

Five key values-based principles

In his experience, values are what makes great companies great. They define corporate culture: how they imagine, how they invest their time, and how they spend their money.

“Values create the foundation of every successful organization,” he said. “All the choices we make in life are influenced by what we value most.”

Since the recession, consumers expect more than mere transactions. In a values economy, these qualities stand out, Weisman said:

  1. Relationships are more important than transactions. Without good relationships, transactions are not sustainable, he said. Consider Zappos, the online shoe retailer, whose founder, Tony Hsieh, believes it’s in the business of delivering happiness. So much so, Hsieh wrote a book with that title.
  1. Put purpose before profit. “People don’t mind companies that make profits,” Weisman said. “They mind when they grab for our wallets.” He cited Toms, the accessory retailer, which contributes to a person in need with every purchase.
  1. Transparency over opaqueness. Great companies value open, honest communication, Weisman said. Patagonia, which sells outdoor recreational gear, is a big advocate of environmental responsibility, backing it up with detailed information about its supply chain.
  1. Conviction over compliance. Great companies value doing what’s right over what’s expedient, he said. They follow their heart. He cited Panera founder Ron Shaich, whose Panera Cares cafes support people who suffer from hunger by operating on a pay-what-you-can model.
  1. Advocacy over apathy. Put the needs of others ahead of your own, Weisman said. He singled out CVS, the drugstore chain, for its decision to stop selling tobacco products, giving up billions in revenue because it believed those sales conflicted with its mission of supporting customers’ health.

The value of values

Values give purpose, Weisman said. And without purpose, “we simply become economic agents in the pursuit of revenue.”

Employees want to work for companies with values. “What is it your employees are yearning for?” he asked. It’s not just to earn more profit. Leaders should nurture values inside companies to satisfy what drives people.

In a competitive sea of sameness, values help companies stand out. People want to recognize values they share. “Shared values bond us,” he said.

The trust factor

Values are the gateway to trust, which he calls “the most valuable asset of any company.” Over the long term, having repeat customers and developing meaningful relationships creates trust and brings tangible benefits to an organization. Weisman cited a 2002 study by Watson Wyatt that shows high-trust companies outperformed low-trust companies in total return to shareholders by 286%.

High-trust organizations create a “rabid community of advocates.” He added: “Trust is earned; it can’t be bought.”

Weisman urged companies to keep nurturing relationships inside and out. “Living a life of values at home and at work will never show up on a balance sheet, but it will bring you peace and joy,” he said.

Employees live the dream with $100,000 bonuses

Posted on December 7th, 2015

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A Company Bonus is Nice. A $100,000 Bonus is Life-changing.

That’s the amount pocketed this year by employees of Hilcorp, a Houston-based, privately held oil and gas exploration and production company. They are living “Dream 2015,” a five-year incentive plan that offered a $100,000 cash award if the company doubled its production rate, reserves, and value. The company reached those goals in April and checks were distributed to all employees in June, the Houston Chronicle reported. Employees hired after June 2011 participated on a prorated basis.

Founded in 1989, Hilcorp has 1,400 employees nationwide, with more than 400 based in Houston. The company ranked fifth on Houston’s 2015 Top Workplaces list—this year being the sixth consecutive win for the mid-size organization.

The $100,000 bonus was life-changing for many of the company’s employees. New homes. Debt reduction. College tuition for children.

“We had a huge celebration in the corporate office and in the field after we made it,” Hilcorp CFO Shelbie Dezell told the Chronicle. Incentives helped employees overcome the challenges of falling energy prices. “Lower prices created another goal for us to accomplish and prompted us to look for better ways to do things,” Dezell said.

But the big bonus program isn’t just an altruistic carrot. Hilcorp teaches employees to work like owners, to strive for goals that everyone understands and to reward every employee, regardless of their role, to make the company successful. It’s part of Hilcorp’s open-book management principles, which include:

This isn’t the first time the company has offered big rewards to employees. In 2011, it gave each employee a $50,000 voucher for a new car for meeting five-year goals in its “Double Drive”:  doubling Hilcorp’s value, oil field production rate, and net oil and gas reserves.

That’s a lot of money. But Hilcorp executives say workers have created a lot of value. Executives believe the incentives spur employees to work that much harder to reach goals.

Now that the “Dream 2015” challenge has come to a close, Dezell told the Chronicle that company executives have started working on a new five-year vision plan. “We feel that it’s important to always have goals,” she said.

Hilcorp’s generosity extends to charity as well. Each new employee gets $2,500 to award to an organization of his or her choice. Then each year, the company matches up to $2,000 in charitable donations. The program is designed to promote each employee’s ideals.

Employees say their success also has a lot to do with their founder and CEO, Jeff Hildebrand, who is accessible, communicates openly, and makes each employee feel valued.

“Hilcorp is a rare company that cares deeply about all of its employees,” one of its employees commented. “We are recognized for all working hard and we all reap the benefits.”

Domino’s CEO on the Importance of Taking Risks

Posted on December 4th, 2015

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Domino’s CEO: Companies Need to Spend More Time Encouraging Employees to Take Risks

Companies should spend more time encouraging employees to take risks, claims the CEO of Domino’s. “It makes it a lot more fun to work for a company that is trying things, that is doing things,” Patrick Doyle said at a Top Workplaces event in suburban Detroit. “We love mistakes. It’s an important part of moving the business forward.”
take risks

Doyle knows something about risk. Since taking over as CEO in 2010, he is perhaps best known for its technology innovations and a campaign in which Domino’s trashed its own product. It spent millions marketing the fact that its pizza wasn’t up to standard and that customers deserved better.

Since Doyle took over the company, its stock has risen more than 1,000 percent, from about $8 per share to more than $100 per share. Domino’s has opened 3,000 new stores, expanding to approximately 12,000 shops in total. It operates in more than 80 countries, including its latest bold move in the motherland of pizza: Italy.

Among Domino’s innovations:

How does it fuel success? Doyle called this his “absurdly simple strategy”:

Doyle shared Domino’s core beliefs:

He also shared Domino’s commitment to how employees treat each other:

According to Doyle, culture can’t be imposed; it has to happen organically. “It has to come from people who work there.” He also offered this advice about finding employees: Hire attitude, teach success. And “we don’t tolerate jerks.”

Good Things Come to Companies that Invest in Culture

Posted on December 3rd, 2015

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Inside Detroit’s Top Workplaces:  Good Things Come to Companies that Invest in Culture

When companies invest in employees who have good attitudes and who show effort, good things will follow, top business leaders in Detroit say. Find those people, motivate them, and keep them.

invest in cultureNearly 500 people heard that advice from Bill Emerson, CEO of Quicken Loans; Jim Proppe, managing partner of consulting firm Plante Moran; and Michael Rosenberg, CEO of Detroit Business Consulting. The executives spoke at the 2015 Detroit Free Press Top Workplaces event, in a panel discussion moderated by Detroit Free Press business columnist Tom Walsh.

On building a culture:

On creating productivity and positivity:

On understanding millennials: