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Edward Jones provides financial services for individual investors in the United States and, through its affiliate, in Canada. Every aspect of the firm's business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm's 12,000-plus financial advisors work directly with nearly 7 million clients to understand their personal goals – from college savings to retirement – and create long-term investment solutions that emphasize a well-balanced portfolio and a buy-and-hold strategy. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients, helping them to understand and make sense of the investment options available today. The firm business model is one financial advisor and one or two branch office administrators (BOAs) operating branches in nearly 11,000 locations in all 50 states. Edward Jones is headquartered in St. Louis.

Edward Jones is a partnership owned by 14,623 limited partners and 347 general partners, likely America's largest operating partnership. All associates are eligible to become partners and share in firm revenues. Edward Jones devotes 24% of net profits – $87.7 million in 2010 – to profit sharing for associates employed six months or more who work at least 20 hours weekly. Partnership is part of the culture, too. Financial advisors and BOAs help train new hires, providing irreplaceable guidance from those who know the job well. Branches also participate in Goodknight Programs, where financial advisors not only mentor and train new financial advisors but offer them less-active clients to work with and then serve in new branches, often in the same towns.